About
About Neeraj Kapoor, founder of Billion Growth Circle
Neeraj Kapoor – Family Business Growth & Legacy Coach | Founder, Billion Growth Circle | ex-CMO PAYBACK India
Legacy × Scale · free, 90 minutes, live on Zoom · Sun 11:00 AM IST (Hindi) · Tue 7:00 PM IST (English)
Neeraj Kapoor is a Mumbai-based family business growth and legacy coach and the founder of Billion Growth Circle (BGC), a growth community of 200+ founder-led and family businesses in India. Over 30+ years he was Head of Brand at LG India, VP Marketing at GoAir and CMO of PAYBACK India, where he was part of the co-founding team behind its $800M exit to American Express.
He is an ICF Certified Master Coach, was named “India's Greatest Brand Builder” by CMO Council Asia, and wrote From Stuck-up to Start-up (Penguin Random House India, 15,000+ copies sold). His Business → Brand → Institution → Legacy approach helps founders and the next generation grow together. BGC runs a free Legacy × Scale masterclass every Sunday at 11 AM IST (Hindi) and Tuesday at 7 PM IST (English).
Most of the families he works with aren't asking for a coach. They're saying something quieter: “I don't want my life's work to remain ordinary, and I want my children to be proud to carry it forward.” His work sits between the two generations, helping the founder protect what works while the successor builds what comes next.
Career
- Head of Brand, LG India
- VP Marketing, GoAir
- CMO, PAYBACK India: part of the co-founding team (sweat equity and ESOPs); valuation grew from $4M to $800M before its acquisition by American Express
- Author, From Stuck-up to Start-up (Penguin Random House India, 2022)
- Founder, Billion Growth Circle: India's Growth & Legacy Community for Family Businesses (200+ current members; 26,000+ beneficiaries served to date)
- Start-up Business Academy is his social initiative.
Proof
“The founding family of Eco Recycling Ltd., a father-and-son duo, brought me in as Transformation Architect: first to put the foundations in place, then to put the business on a fast track. Over three years, EcoReco's market capitalisation grew from ₹80 Cr to ₹800 Cr. At its peak the market valued it at ₹2,500 Cr, and through today's downturn it has held around ₹800 Cr: proof the growth was built on fundamentals, not hype.”
Questions about Neeraj
What did Neeraj Kapoor do at PAYBACK India, and what was his role in its exit?
Neeraj Kapoor was CMO of PAYBACK India and part of its co-founding team, with sweat equity and ESOPs. The company's valuation grew from $4M to $800M before it was acquired by American Express, his one exit. Earlier he was Head of Brand at LG India and VP Marketing at GoAir.
Is Neeraj Kapoor an ICF-certified coach?
Yes. Neeraj Kapoor is an ICF Certified Master Coach, credentialed by the International Coaching Federation. He was also named India's Greatest Brand Builder by CMO Council Asia. He combines coaching with 30+ years of brand leadership at LG India, GoAir and PAYBACK India to help founders and successors grow together.
Is this the same Neeraj Kapoor as the vaccine scientist?
No. This Neeraj Kapoor is the Mumbai-based family business growth and legacy coach who founded Billion Growth Circle and was CMO of PAYBACK India. He is not Dr Neeraj Kapoor, the vaccine scientist at Vaxcyte in the USA. To tell them apart, please write “Neeraj Kapoor, founder of Billion Growth Circle”.
See Neeraj live, free
Legacy × Scale · free, 90 minutes, live on Zoom · Sun 11:00 AM IST (Hindi) · Tue 7:00 PM IST (English)
Join the free Legacy × Scale masterclass